With the rise of social media, beauty influencers have become trendsetters in the makeup and skincare industry. They shape how we perceive and consider makeup, skin care, and self-care routines regardless of gender. Initially, beauty influencers considered makeup tutorials their only content, but recently, the narrative shifted towards skincare, personal care, and hygiene. The digital revolutionaries are shifting their attention from heavy-cakey makeup looks to embracing natural skin tones and beautifying natural faces with minimal products. We have seen a more significant shift toward skincare routines and a rise in realistic beauty standards.
Who are beauty influencers, and how are they reshaping beauty standards?
Beauty influencers or “stokers” represent a community of social media personalities who have amassed large followings by sharing their makeup, skincare, and beauty routines online. The upsurge in beauty influencers is becoming more concerned and collected and are eager to address the unrealistic beauty standards set by society. Suppose you are a beauty influencer trying to get established in this massive platform or an unexposed talented beauty guru. In that case, you can use Celebian’s tiktok likes to boost your post and engagement rates. You can start content creation by sharing your go-to skincare routine, genuine reviews of products you use, acne journeys, favorite cleansers, and serums. Your unfiltered, barefaced videos will resonate with viewers seeking authenticity and trustworthiness in the digital landscape.
The Appeal of Authenticity
The rise of skin care influencers is essential due to consumers’ growing desire for transparency and genuine content. Gen Z, especially, is minimalistic and is drawn more towards authentic content that encourages them to love themselves and to be proud of what they have. Viewers crave and admire relatable content and seek advice from individuals who understand or overcome similar struggles and offer practical, realistic advice.
Many dermatologists are utilizing the platform to educate and make their audience aware of the positive and negative aspects of skin care products, what to use, and what to avoid. Their content is not only authentic and trustworthy but also medically approved and educational for their viewers.
The Democratization of Beauty
One of the significant impacts of this movement is catalyzing the democratization of beauty. By emphasizing healthy skin over heavy, cakey makeup, these dynamic influencers challenge traditional beauty standards and encourage their followers to embrace their natural features.
This realistic approach normalized skin problems and facial features and resonated with many followers who usually felt left out and discouraged by the long preceding unrealistic beauty standards. It empowered them to accept their flaws, feel inclusive, and be comfortable with their skin.
The Rise of Conscious Consumers
The seismic shift in consumer preference and trust occurred due to these beauty influencers. As consumers grew aware of their environment and ethical implications, they started researching the products they use. The consumers approached brands with ethical practices, sustainable, animal cruelty-free, and transparency. This transition towards conscious consumers is essential for the environment and helps people to be proactive and play their part in shaping the future beauty industry.
Brands quickly noticed this change and evolved their marketing strategies to align with the skin care craze. In a period, inclusive face wash, moisturizer, sunscreens for every skin type, and serums such as hyaluronic acid, salicylic acid, retinols, and more burst into the skin care market. These brands collaborated with influencers to access their massive audience and promoted natural and attainable beauty standards.
Building a community
At the core of this skin care movement is fostering trust and community among the followers. These influencers create a sense of relatability and connection that transcends the digital realm by sharing their personal journeys, struggles, and successes. Here, the audience also actively participates and voices every concern they have. Followers feel seen and heard, interact, share experiences, and ask for advice from influencers and fellow community members. Belonging to a positive community of like-minded young people is priceless in an age where social media can create feelings of loneliness and superficiality.
Besides the fact that skin care is predominant in the beauty industry, we cannot ignore the fact that the makeup industry is inclusive and accessible. Traditional beauty standards still prevail somewhere, but people accept their skin color and opt for natural shades of foundation. They are looking out for the community and compel brands to include different shades for everyone. The seismic shift also hit the makeup industry, as everyone prefers light makeup to enhance the original features.
The Future of Beauty
Despite high popularity and many subscribers in makeup full glam videos on TikTok, the emergence of skip-care influencers seems to be a permanent and fundamental change in the beauty industry. With increasing interest in authenticity, skincare, and beauty knowledge, these creators are at the advantage of transforming the beauty sector on social media. These influential voices are writing about the future of beauty on social media, and it promises to be an inclusive, sustainable, and empowering journey for everyone.
Nevertheless, the industry faces challenges such as adhering to consumer needs, changes in technology, sustainably sourcing and producing, regulation imposed on safety claims, and the oversaturated market of endorsements by influencers. Managing side effects like the impact of social media on body positivity and mental health is another matter to deal with. To adapt to these trends, brands must step up and face their challenges transparently.
Conclusion
The skincare movement is gaining steam; it is now apparent that the TikTok influencers are challenging the norms and expectations of beauty that the industry has been cherishing. With skincare coming to the forefront, putting less effort into makeup, striving to be authentic, and building a community of like-minded people, these influencers are paving the way for a new beauty trend emphasizing natural glow, ethical consumption, and self-love. With consumers leaning toward authenticity and prioritizing their well-being, there is no doubt that the skincare phenomenon will leave a lasting mark on the beauty industry, leading to a total change in how we view and celebrate beauty in the digital age.
Read more: Discover the Secrets of Beautiful Skin with Image Skincare
