One way to achieve authority on search engines is by earning high-quality backlinks from trustworthy niche-relevant websites. Google, Bing, and Yahoo ranking algorithms all value site authority, which is why link building is part of SEO. As a digital marketing agency, you can work with a link building reseller to get quality backlinks for clients. Here are the metrics used to assess the quality and strength of link-building strategies:
Number of Backlinks and Domains
Websites with more backlinks rank better in search results, so link-building campaigns are designed to fetch more incoming links. The number of backlinks metric is an aggregate of all incoming links, including multiple backlinks from the same domain. Backlink volume allows you to evaluate the progress and success of the link-building campaigns you’re running for clients. The metric also helps you compare client websites with competitors to identify gaps.
Having several links from a credible source is good, but the goal is to get backlinks from multiple reputable sources. When reviewing incoming links, SEO strategists also count the total number of unique root domains. More referring domains create a diverse backlink profile, which has positive impacts on SEO. Google and other search engines favor websites with more unique backlinks and root domains but prioritize link quality over quantity.
Referring Domain Authority Scores
Domain authority, page authority, or authority scores refer to metrics used to rate the authority of websites and web pages. SEO tools and scales express authority scores based on the website’s quality and performance on search results. Some tools base the authority scores based on the website’s backlink profile alone. When working with a link building reseller, look for companies that provide links from authoritative sources.
Backlinks from pages and websites with high authority carry more weight than spammy links. Domain authority scores allow you to gauge the quality of incoming links because backlinks are only as valuable as their sources. Since backlink profiles are indicators for measuring SEO performance, analyzing this metric offers insight into where your pages might rank. You can also compare how the website performs against competitors.
Link Anchor, Context, and Placement
The anchor text is the hypertext keyword on which the backlink is added. Quality backlinks feature niche-relevant contextual anchor texts that suggest what is featured on the linked page. Anchors with phrases such as “click here” or citation numbers aren’t as valuable as those describing the landing page. Good anchor texts also sit naturally within the content. The sentence and paragraph should still make sense without the link on the keyword.
Successful links appear in places where the audience views and clicks on them to generate more site visits. Links placed in the footer section, sidebar, or advertising spaces won’t get many clicks. The links should also be distributed across different pages, especially when building internal links that keep visitors on the website. Metrics for anchor texts, link context, and placement help in refining these aspects for better link performance.
Other Valuable Link Building Metrics
SEO strategists have many other link-building strategies to review, including link velocity, linked pages, and cost-per-link. Modern tools also offer metrics like toxicity score, link page relevance, and lost and gained links. Velocity analyzes the rate at which new links are gained while the top linked pages metric shows which pages receive the most backlinks. Toxicity scores help to identify spammy backlinks that might be harmful to the brand.
Links lost and gained links also provide insights into the effectiveness of the link-building strategies, identifying opportunities for improvement. The cost-per-link metric allows your agency to meet budget requirements for link-building strategies. You can also review the number of links per campaign or tactic. Analyzing each of these metrics helps in gauging campaign performance, competitor comparisons, and strategy fine-tuning.
Working With a Link Building Reseller
Well-crafted link-building strategies deliver a healthy balance between inbound and outbound links and help to improve SEO outcomes. While internal links are easier to integrate, earning backlinks from reputable websites requires quality content, time, and outreach. Speak to a link-building reseller today to find out more about earning quality backlinks for your brand.
